Each country is always trying to realize a just and prosperous society. To achieve these objectives, each country implementing economic development. One measure of the success of economic development is economic growth. Almost all countries in the world would carry out economic development. This is because economic development is an effort to realize the welfare of society.

Economic development is an effort to raise and maintain the increase in Gross Domestic Product (GDP) per capita while still showing the population growth rate accompanied by a fundamental change in economic structure. In the process of economic development, the government consciously and planned to make changes toward improving standards of living.

Economic development covers a broader dimension, integrated, of the various aspects of life. In other words, economic development not only pursue objectives that are quantitative, but more emphasis on fundamental changes in the economy of a country.

The purpose of economic development
In general, the economic development objective is to build a prosperous society. To improve the welfare of the community, development should be directed to the following matters.
a. Improve supply and distribution of basic needs of society.
b. Improve living standards, including adding and improving income and employment, better education, improved cultural values, as well as the dignity of the nation.
c. Expanding the reach of economics and social choice community by freeing from slavery, dependence, ignorance and suffering.

Role of government in economic activities can be carried out directly or indirectly. The role of government in economic activities is very important, one of them as a regulator of economic activity. Here is an explanation of the role of government in economic activities.
a. Regulate economic activity. In economic activity, the government tasked to direct, regulate and control economic activity through various policies, legislation and direct action in the field. The ultimate goal is to increase employment, controlling prices, increase economic growth, and stabilize the balance of foreign payments. All economic activities were carried out to create a just and prosperous society.
b. Role as consumers. The role of government as a consumer is done by meeting the needs in the stewardship of the state. Therefore, the government needed the goods and services, such as automobile operations, official uniforms, stationery, paper, and banking services. Goods and services purchased by governments of foreign companies or society.
c. Role as a producer. Government as a producer means a role in producing goods and services. Goods and services produced by government is the result of production that dominate the life of society and is an economic activity that may be less profitable but their products are badly needed by society at large. As a producer, the government also requires factors of production from the household and the community abroad.

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The size of the progress of a country can be seen from the successful development of the country. Income per capita, economic growth, unemployment, and population growth rate is partly an indicator to measure the success of development. Grouping the countries into developed and developing countries is generally based on economic and technological sectors.

The characteristics of developed countries
Developed countries are countries whose lives are patterned industry that has the following characteristics.
a. Average income per capita of the population is generally high.
b. Education level of high average population.
c. Life expectancy of the population average height.
d. Population growth rate per year is relatively small.
e. The death rate per year is relatively small population.
f. Life-style market economy.
g. His wide and varied field.
h. Economic activity in most industry sectors, as well as export commodities.
i. The majority of the population lives in cities.
j. Relatively high level of population health.

The characteristics of developing countries
General characteristics of the developing countries are as follows.
a. Average income per capita of the population were generally low.
b. Education levels low average population.
c. Life expectancy lower average population.
d. Population growth rate per year is quite high.
e. The mortality rate is relatively high population per year.
f. Livelihoods of the population is generally patterned agrarian.
g. Narrow the field work.
h. Commodity exports of raw materials, rather than processed ingredients.
i. The majority of the population live in rural areas.
j. Low levels of population health.
k. High unemployment figures.

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Mixed economic system is a system that shows the role of government and private sectors in overcoming the economy problem so it does not happen in full mastery of a group of people over economic resources. Mixed economic systems are also referred to as economic democracy, welfare state, or Keynesianism.

The characteristics of mixed economy system are as follows:
a. The private companies also engage in economic activities, but the sectors concerning the livelihood of the people is managed by the government.
b. Most interactions occurred in the market economy, but the government still intervened with its economic policies. For example to protect consumers, the government is using pricing policies on (ceiling price). To protect the manufacturers, the government is using the basic price policy (floor price). Thus, government intervention do to make healthy economic life, prevent monopoly, and prevent and overcome if the economic crisis.
c. The existence of competition in economic activity, but does not lead to adverse competition because the government monitored.

In economic democracy must be avoided negative traits following:
a. System of free competition. This system shows the exploitation of humans and other nations. In addition, this system will lead to weakness in the structure and maintain the position of Indonesia in the world economy.
b. Etatisme system. This system provides an opportunity for the state and its apparatus is dominant. In addition, the system is urgent and deadly potential, creativity, and initiative of economic units outside the state sector.
c. Monopoly and unfair competition. Concentration of economic power in the form of monopoly should be avoided because it can harm the community. In addition, it will also lead to economic inequality.

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The economic system is used to overcome the economic problems facing a country. Well, for Indonesia, the economic system chosen must be in accordance with the spirit and ideals of the country. Therefore, system of Indonesia’s economy is based on Article 33 UUD 1945 as a structural basis, the Pancasila as the foundation of ideal rights, and the Guidelines of State Policy as an operational basis. In Article 33 UUD 1945 stated that Indonesia’s economy emphasizing equality of rights, obligations, and treatment of all citizens in the economic field.

By viewing the contents of Article 33 UUD 1945, features of the economic system of Indonesia is as follows:
a. The economy is structured as a joint effort based on principle of the family.
b. Branches of production which is important for the state and who dominate the life of the people controlled by the state.
c. Earth, water, and natural riches contained therein is controlled by the state and used profusely to the people’s prosperity.
d. Organized a national economy based on economic democracy with the principles of togetherness, efficiency, equitable, sustainable, environmentally sound, independence, and balancing economic progress and national unity. Justice is the starting point, the process, as well as goals to be achieved.
e. And state financial resources are used after the conspiracy people’s representative institutions and policies that surveillance conducted by the agency.
f. Developed regional economies in line with the potential of regional assets within the scope of the Indonesian state.
g. Every citizen has the right and freedom to determine their respective jobs and are entitled to a decent livelihood.
h. Recognition of private property rights and its use must not conflict with the interests of society.
i. Potential and creativity of individuals can thrive as long as not harming the interests of the general public.

The characteristics of the economic system is tailored to the ideals of the Indonesian people, namely to realize a just and prosperous society. The principle of justice regarding divisions of production, income and opportunities among its citizens. Fair indicates adequacy for all according to his needs, without a noticeable difference in wealth and without discrimination, gender, family, tribe, religion, race, island and province. The principle of prosperity should give priority to the prosperity of the community rather than individual or class of persons.

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There are so many definitions of marketing that is expressed by experts worldwide marketing. They define the marketing based on the perspective and experience of each. In this case, there is no correct definition and the definition is wrong because after all the purpose of marketing is that the goods sold by manufacturers can be sold and is selling well. So, all the definitions that lead to success or failure of goods sold in the market. However as good as any theory does not mean anything without the proper application of the theory in real life.

Briefly and simply, marketing is an activity that the company intended to sell as many goods are produced with the primary aim to make profits that the company can still survive.

The Company through its marketing division in several ways so that their products can be sold. These ways such as by way of advertising, through direct marketing techniques or door to door, and various other complicated techniques. The complexity of the marketing strategy that could occur because of business competition is so tight right now. Each company has its own marketing experts. So that every marketing strategy be quickly outdated because a new strategy will always appear at any time at a very admirable. So if the company does not continue to innovate in marketing techniques and strategies, we can be sure the company will compete with other companies. As well as any product (goods and services) generated, without proper marketing strategy, the product will not be recognized by consumers and ultimately will not sell. Therefore, marketing is the company’s activities are very important and very vital for the survival of the company.

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Goods that have their uses would be considered valuable or valuable by humans, even humans willing to sacrifice to obtain it. Values are given human meaning of a good or service. An item has a value for goods and services are able to meet human needs, limited or scarce, and can be owned and exchanged with other goods.

Various kinds of value of goods
a. Use value, is the ability to be used in meeting the needs of life. For example, a house can be used as a shelter from rain and bad weather. This means the house has a use value to humans. Use value consists of two types, namely as follows:
1. subjective use value, the value given to a person’s goods because the goods can meet their needs. The assessment of the benefits of an item can vary. For a writer of books, computers have a higher subjective value than it is for a fisherman. Instead, the boat has a higher subjective value to the fishermen. Thus, the subjective use value is influenced by the intensity of use of an item by a person.
2. objective use-value, is the ability of goods to meet human needs in general. Assessment of an item given by a human or a lot of people. For example, for all humans, foods and drinks have the ability to eliminate hunger and thirst.

b. Exchange rate, is the ability of a goods exchange for money or other goods. Exchange rate consists of the following:
1. subjective exchange value, is the exchange value of goods from the viewpoint of the owners or people who exchange goods. The exchange rate of the subjective individual, means differ from one person to another. For example, a photographer does not want to swap the camera with a camera phone, although for many people, both objects have the same function.
2. exchange rate objective, the exchange of goods generally applicable. In other words, the exchange rate from the viewpoint of the goods themselves. For example the services of a farmer tilling fields exchanged by one-third the harvest fields.

Traditional economic systems are simple in people’s lives who depend on products of nature to meet the needs of his life. In this economic system of the household acted as producers as well consumers that every household own just trying to meet their needs.
Characteristics of the traditional economic system is as follows:
a. No sharing of work in the community.
b. Still use the barter system in the needs of his life.
c. The process of production and distribution system developed for custom or tradition that occurs in the community.
d. Type of production based on the needs of each household.
e. Family nature of the rights protected in public life.
f. Nature is the source of life and prosperity.

The advantages of the traditional economic system is as follows:
a. There would no competition because all the efforts made by normal activities.
b. Activities that are done to meet the needs of everyday life.
c. By the nature of her family, the community living in togetherness.

The weaknesses of the traditional economic system is as follows:
a. Production is limited to the community does not seek gain or profit.
b. Not developed the mindset of society as the result of the influence of tradition.
c. Does not consider the efficiency and use of resources.
d. Economic activities performed to meet the needs of living alone, not to increase the prosperity and well-being.

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The role of natural resources to the fulfillment of human needs in production is quite high. Which determine not just how many resources we have, but depending on the use of existing natural resources, on the human ability to process natural resources in order to provide maximum benefit to the prosperity of human life.

Many people are still trying in agriculture. The role of soil factors to be processed by humans is largely determined by the fertility of the soil itself. Plus a good business through processing, superior breeding, irrigation, pest eradication, so the results are better and more leverage. If man can not cultivate their own land, usually he will lease the land in order to obtain the results from the possession of the land. Good for farm or leased to entrepreneurs for example be used as the seat of business, whether it be factories or offices. There is also a land which is used as base materials for manufacture of bricks, tiles houses, pottery, or other items. So the important thing is how human behavior so that land can produce something for human life. Not always dependent on agriculture alone.

Natural Ingredients in the bowels of the earth, such as petroleum, iron ore, coal, tin, gold, silver, copper, and so forth. These natural resources provide a very high significance to the income of a country. But it can not guarantee the welfare of mankind which inhabit the country. Our country is rich in natural resources such as petroleum and coal and there is still much untapped optimally, but our country is not classified as a rich country, still belong to a developing country. Japan can be said not to have a lot of natural resources, but they include a major industrial countries and the rich in the world. The problem of human abilities and attitudes that have not been able to process it so that it can produce something more useful.

Water, air, solar heat, wind. All of the potential of this nature can be harnessed to generate a force or energy for the welfare of mankind. And everything is back to human, if it already has sufficient capacity and expertise to harness it all!

Money is a vital tool in our lives today. Without money, we will not be able to meet the needs and desires in life. Money is one object among many objects in the economic sense. Each object has a value, although the value of a single object with other objects is not the same. Society gives value to a thing, because it provides benefits to the community concerned. Only objects that have value to her request. So as for why people give value to something that matter, is because it was requested by the communities concerned, in other words because it gives benefits or to meet the specific needs of the communities concerned. The greater the benefits or needs can be met by something object, the higher the value of the object in question. Conversely the less the benefits provided by some things, the lower the value assigned by society to him.

Why does money have value? This question is not difficult to answer if it was accepted that the money that too is an object. Money as an object can not be separated from the description mentioned above. Clearly the money has value, because the public making a request to it. Furthermore, that money has value because it can meet the needs of the community in many ways. Indeed it is only as an intermediary tool alone, but because the money was to benefit as an intermediary tool then that money has value. Thus did the changes the value of money is closely linked to demand changes to it.

Whenever such a rising demand for money, then the value of money rises, the opposite if the demand for money is a little money and even then the value will decline. Rise and fall of demand for money we can see from the speed of the velocity of money. The faster the velocity of money means less demand for money, meaning money fled to the goods. Conversely, the slower velocity of money, the greater the demand for money, in other words the more people want to save some of his wealth in the form of money. In the circumstances the velocity of money very fast which means lower demand for money, value for money will fall. Furthermore, in a state of very slow turnover, which means rising demand for money, value for money will rise.

Incoming Terms:

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