Based on the above explanation, then the strategy that must be taken in the development of traditional markets include some things, namely: the strengthening of market participants to develop the human resources market, cooperative partnerships with local producers to market local product development, purchasing cooperatives collectively through the market to fix prices for producers and small traders, the arrangement (setting) and the revitalization of the market stalls next zone to maximize the function of the market place, move the public passion since early through various promotions in the public media, perform a variety of business innovation to optimize service to customers.
While the aspects of actors, need a serious effort to develop a material capital (innovation building, lay-out and setting, and the products sold in traditional markets), intellectual capital (innovation the way businesses, marketing “social value” (social marketing), and imaging (branding) of traditional markets, and institutional (innovation membership, collective effort, resource folders, and network (networking) organization of traditional market players.) Specifically pengembangn cooperative market can be done through the expansion of membership base, business diversification, expanding partnerships, and education of members intensively.
Bids can be driven model for market development include the Independent Market Model, Model Goods Market Integration, Market Services, and Regional Market Event, Model Traditional Market Integration and Cluster Special Markets, Market Integration Model Village, Special Markets, and Local Events Markets, Model Economic Corridor (Shopping-belt) Special Market Tour, and Model Development of Cooperative Market in Yogyakarta (Bukopy).
Studies PUSTEK-UGM and LOS DIY held in late 2010 and early 2011 this can be one of the prefix for the policy of protection and development of traditional markets in Yogyakarta. It is also hoped the study could be lighter for the government and parliament DIY efforts that are currently working on a draft regulation, government and regency and city that are clean in the traditional market management.
In addition to direct actors such as service-level market, the cooperative market, market traders, APPSI, can close ranks to keep the spirit of working together to develop the traditional markets in Yogyakarta Special Region. With so hopefully highlights the DIY market is growing dimmer and the market is not exactly getting ilang kumandange.