There have been many studies which refer to traditional markets are now experiencing a serious threat of massive penetration and expansion of shopping malls and modern retail. GMU study, Nielson, SMERU, and INDEF, confirmed the decline of turnover traders in traditional markets and local shops. Unfortunately, until now there has been no serious effort from many parties, especially the government to anticipate it.
Recently Popular GMU Center for Economic Studies and the Institute of Ombudsman Private (LOS) DIY also conducted a study in the context of Yogyakarta. In general terdesaknya traditional market traders or local retail businesses, including the decrease in sales turnover. This study found an average decline of -5.9%, but a larger decline experienced by a group of traders with assets between $ 5-15 million, USD 15-25 million, and above Rp 25 million, which each have a decrease of -14.6%, -11%, and – 20.5%. Based on the regional, the highest turnover decline experienced by merchants in the city of Yogyakarta and Sleman districts, respectively – 25.5% and – 22.9%.
More specifically, the study also found that the most affected are those who supply merchandise comes from industrial / manufacturing and its location adjacent to the modern shops. While more merchants who sell goods or raw agricultural products or industrial village groups tend to be not as bad as above. This study reveals that the traditional market traders who sell manufactured products by 34%, product manufacturers and village products by 18%, 3% of imported products, and rural products by 45%.
At the national level, currently 28 major modern retailers control 31% retail market share with a total turnover of approximately Rp. 70.5 trillion. This means that one company enjoys an average of Rp. Retail turnover of 2.5 trillion / year or Rp. 208.3 billion / month. However, if traced modern retail turnover was concentrated at 10 retail core, namely mini Indomaret and Alfamart (83.8%), Hero supermarket, Carrefour, Superindo, Foodmart, Yogya, and the Ramayana (75%), and Carrefour hypermarket (48.7 %), Hypermart (22%), Giant (17.7%), Macro (9.5%), and Indogrosir (1.9%) (Pandin, 2009).
This contrasts with traditional retailers who have a total turnover of Rp. 156.9 trillion, but distributed to as many as 17.1 million merchants, of which 70% are categorized as informal. Thus a traditional merchant business an average of just enjoying a turnover of Rp. 9.1 million / year or Rp. 764.6 thousand / month.